If you want a new team to onboard Lucee, time is better spent on sales, no matter how limited your resources are.
Sponsored or not, another platform is eating your lunch.
Eating Lucee’s lunch on marketing and publicity, maybe. Eating Lucee’s lunch on adoption, no way, at least not now and likely not for a long time to come.
But your point on sales/marketing is correct. But, Ortus charges money for much of their stuff, which means they HAVE money for sales/marketing. Lucee almost certainly has less money for that.
So the challenge is how to raise awareness for free or almost no money. A great way is for all of us to tell lots of people we use Lucee, especially on forums usually dominated by the trendy and popular languages “the cool kids” are using.
It’s ZERO cost, and it can be highly effective to do this. Just one post like that gets people thinking, “Huh? What’s this ‘Lucee’ thing, and why is this guy so happy with it?” and they start doing some searches, which can lead to them downloading the Express version and trying it, which necessitates Googling some more to learn the CFML and cfscript languages, plus they may find articles about how quick and easy it is to build really powerful systems with it, which very possibly creates a new convert!
So be vocal, folks. Don’t get preachy, but just mention that you use Lucee and it’s very powerful and yet very simple and easy and fast. And, be unapologetic about it. No tone of “Well, I know it’s unusual and few people use it, but…” Nope. Speak about it in the same tone you would as if it were one of the highly-popular trendy languages. Just be matter-of-fact about it, to imply that it’s a serious language (which it is) and that may get the reader thinking that hey, this appears to be pretty legit and powerful if this guy’s talking so openly about it without reservations or caveats.
This can be very powerful. And like I said, FREE! I’ve turned on a number of people to Lucee by doing this.