Lucee SEO is really bad

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1

Hello,

the Luccee site must have somewhere CFML and Coldfusion Markup Language on
the front page, otherwise it will stay an engine for insiders.
Can somebody add some nice sentences?

Gunnar

2

Lucee’s position is that the terms “ColdFusion” and “CFML” are poison in
the web dev community: Lucee is actively avoiding them. Whether or not this
has merit is debatable.

That said, as well as avoiding the CFML association, they also then need
to aggressively chase an alternative position, which they are currently not
doing as far as I can tell. So they probably are in a worse marketing
position than if they hung the term “CFML” on every paragraph.

As with a lot of things relating to Railo/Lucee, this marketing plan seems
to be somewhat half-thought-through, and less than half implemented. They
are their own worst enemies at time.

Still: I s’pose they’re only a few weeks out of the gate so far, so maybe
it takes a while to get things moving?

Also this is supposed to be a community exercise… I’m trying to mention
them as much as I can on my blog & on Twitter, but the blog is a bit fallow
at the moment, so there’s only so much I can do. What have other people
done to promote it in their own spheres of influence?–
Adam

On 18 February 2015 at 06:37, Gunnar Lieb <@Gunnar_Lieb> wrote:

Hello,

the Luccee site must have somewhere CFML and Coldfusion Markup Language on
the front page, otherwise it will stay an engine for insiders.
Can somebody add some nice sentences?

Gunnar

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3

We already working on a overhaul of the current website, we show more about
the product on the website and we also improve the wording. Any suggestion
of course is welcome…

MichaAm Dienstag, 17. Februar 2015 schrieb Andrew Penhorwood :

I think avoiding being just a CFML engine is very important. I would go
with {LuceeScript} that also runs ColdFusion code. {LuceeScript} could be
whatever the community comes up with as a name. In the larger web
developer community ColdFusion is viewed in a negative light. Wrongly I
believe but fixing that perceptions is a non-starter.

Andrew Penhorwood

On Tuesday, February 17, 2015 at 12:58:29 PM UTC-5, Adam Cameron wrote:

Lucee’s position is that the terms “ColdFusion” and “CFML” are poison in
the web dev community: Lucee is actively avoiding them. Whether or not this
has merit is debatable.

That said, as well as avoiding the CFML association, they also then
need to aggressively chase an alternative position, which they are
currently not doing as far as I can tell. So they probably are in a worse
marketing position than if they hung the term “CFML” on every paragraph.

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4

Speaking strictly in terms of SEO, inbound links with terms like “open
source CFML” “open source ColdFusion” “Lucee open source CFML” would likely
be effective, no matter what text was contained on the pages. Most of us
have blogs and websites, so getting at least those links into the lucee.org
website would be easy. Let’s do it. There isn’t any real competition for
keyword phrases that would describe Lucee in this way, so I don’t think it
will be hard to push it to the first page.

I still think it is better to be upfront and clear about Lucee’s CFML
roots, because as soon as someone digs into the language just a tiny bit,
they will discover this for themselves, and wonder why it isn’t stated out
front to begin with.

Marketing is most difficult when you try to do it for yourself, or for your
own organization if it is not your specific role and specialization. I find
this again and again with the companies and individuals I work with. So I
think it’s normal for the Lucee team to be struggling with this a bit -
plus the fact that it is all new.

Aria Media Sagl
Via Rompada 40
6987 Caslano
Switzerland

+41 (0)91 600 9601
+41 (0)76 303 4477 cell
skype: ariamediaOn Tue, Feb 17, 2015 at 9:44 PM, Adam Cameron <@Adam_Cameron1> wrote:

On 18 February 2015 at 08:41, Gunnar Lieb <@Gunnar_Lieb> wrote:

I get the point where the future of Lucee might be, but currently 99% of
the users are Railo users and I believe the largest short term growth will
come from former ACF and Railo users…

I ike to think they have a slightly bigger game plan that short-term
snaffling of a random CF or Railo user, which was never a sustainable
business plan in the first place (ie: with Railo) really.

Let’s see what they come up with regarding their " light-weight dynamic
scripting language for the JVM" positioning before we worry to much about
SEOing for CFML searches.

–
Adam

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5

Tom - exactly this.On Tuesday, February 17, 2015 at 6:25:33 PM UTC-8, Tom Miller wrote:

I quite like the Kotlin homepage - nice big clear code examples on the
front page give you a taste of what it’s like, plus a video.

http://kotlinlang.org/

On Tuesday, February 17, 2015 at 6:55:36 PM UTC, Micha wrote:

We already working on a overhaul of the current website, we show more
about the product on the website and we also improve the wording. Any
suggestion of course is welcome…

Micha

Am Dienstag, 17. Februar 2015 schrieb Andrew Penhorwood :

I think avoiding being just a CFML engine is very important. I would go
with {LuceeScript} that also runs ColdFusion code. {LuceeScript} could be
whatever the community comes up with as a name. In the larger web
developer community ColdFusion is viewed in a negative light. Wrongly I
believe but fixing that perceptions is a non-starter.

Andrew Penhorwood

On Tuesday, February 17, 2015 at 12:58:29 PM UTC-5, Adam Cameron wrote:

Lucee’s position is that the terms “ColdFusion” and “CFML” are poison
in the web dev community: Lucee is actively avoiding them. Whether or not
this has merit is debatable.

That said, as well as avoiding the CFML association, they also then
need to aggressively chase an alternative position, which they are
currently not doing as far as I can tell. So they probably are in a worse
marketing position than if they hung the term “CFML” on every paragraph.

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6

I quite like the Kotlin homepage - nice big clear code examples on the
front page give you a taste of what it’s like, plus a video.

http://kotlinlang.org/On Tuesday, February 17, 2015 at 6:55:36 PM UTC, Micha wrote:

We already working on a overhaul of the current website, we show more
about the product on the website and we also improve the wording. Any
suggestion of course is welcome…

Micha

Am Dienstag, 17. Februar 2015 schrieb Andrew Penhorwood :

I think avoiding being just a CFML engine is very important. I would go
with {LuceeScript} that also runs ColdFusion code. {LuceeScript} could be
whatever the community comes up with as a name. In the larger web
developer community ColdFusion is viewed in a negative light. Wrongly I
believe but fixing that perceptions is a non-starter.

Andrew Penhorwood

On Tuesday, February 17, 2015 at 12:58:29 PM UTC-5, Adam Cameron wrote:

Lucee’s position is that the terms “ColdFusion” and “CFML” are poison in
the web dev community: Lucee is actively avoiding them. Whether or not this
has merit is debatable.

That said, as well as avoiding the CFML association, they also then
need to aggressively chase an alternative position, which they are
currently not doing as far as I can tell. So they probably are in a worse
marketing position than if they hung the term “CFML” on every paragraph.

–
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